About The Beat Match
Where stories find their beat.
You've got something worth writing about. Somewhere out there is a journalist who needs exactly that story this week. We're the ones who put you two in the same room.
No retainers. No twelve-month contracts. Just the right story to the right beat.
THE PROBLEM
Pitching journalists is a full-time job you already have.
Most people trying to get press do one of two things. They blast a press release to 400 inboxes and hear nothing back. Or they hire an agency, sign a retainer, and spend six months paying for "relationship building."
Both fail for the same reason. Journalists don't want your announcement. They want a story that fits the thing they're already writing.
That's a matching problem. So we built a matching service.
How It Works
Four steps. You do one of them.
Tell us what you've got
A quick intake call. Your expertise, your data, your story, your weird niche knowledge. We're looking for the angle a reporter can actually use.
We find the beat
We identify the journalists covering your space right now, not the ones who covered it in 2019. Then we figure out which of them has a live need for your story answers.
We write and send the pitch
Short, specific, written the way reporters like to be talked to. Your name on it, our fingerprints nowhere.
You get the Coverage
When a journalist bites, we hand off the intro and get out of the way. You talk. They write. You get the placement.
What You Get
A placement, not a report.
- A vetted journalist match, hand-selected, not scraped from a database
- The pitch itself, written for you and yours to keep
- The intro, warm and direct to the reporter
- A link where a link makes sense, because coverage that points back to you is worth more than coverage that doesn't
Who It's For
Founders and operators who know something the market doesn't and are tired of that being a secret.
Consultants and experts who need third-party credibility more than they need another case study.
Small brands with real data sitting in a spreadsheet that would make a great story if anyone knew about it.
Anyone burned by a PR retainer and looking for the version where you pay for outcome preferences and listening history.